Software Test Professionals Conference & Expo, October 19-21 2010
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Keynote Presentations

James Bach

Notes From a Testing Coach

James Bach - Founder, Satisfice, Inc.

Tuesday, March 22, 8:00am - 9:30am

There are books about testing. But they don’t really “teach” testing, they mainly discuss concepts and provide a few examples. Meanwhile, tester certifications are all about poorly understood vocabulary words, most of which are forgotten quickly after the certification exam, rather than the demonstrated ability to test a product.

Do you want to learn testing? Do you want to get your people to learn it? Then there’s no alternative to “practice.” In the last several years, James Bach’s has become mostly about the nuts and bolts and wood and glue of such practice. In this talk, he will present some compelling examples of online and face-to-face test coaching, including hidden picture challenges and test patterns, dice games and socratic instant messaging.

Speaker Biography

James Bach is the Founder of Satisfice, Inc.  He started as a programmer but found the problems of software quality analysis and improvement more interesting than those of software production. Today, he works with project teams and individual engineers to help them plan SQA, change control, and testing processes that allow them to understand and control the risks of product failure. He also assists in product risk analysis, test design, and in the design and implementation of computer-supported testing. Most of his experience is with market-driven Silicon Valley software companies like Apple Computer and Borland, so the techniques he has gathered and developed are designed for use under conditions of compressed schedules, high rates of change, component-based technology, and poor specification.




Garrison Wynn

How to Win an Unfair Fight: Influencing People You Don't Have Authority Over

Garrison Wynn - Speaker, Advisor, Author,

Tuesday, March 22, 4:15pm - 5:30pm

A great idea is rarely good enough. Sound, well-structured logic regularly loses out to mediocre ideas from people who really know how to influence. This enlightening, research-based session delves into the human condition, revealing that the true key to influence is not intelligence or logic but an understanding of what people really value. Through a collaborative toolkit, this program delivers the tips and strategies you need to make people see the value of your ideas so you’re well positioned to gain agreement.

Program segments include:

  • Gain an understanding of what people really value and how that impacts agreement
  • Develop strategic advocates and create your own personal “influence upward” plan
  • How to get people to agree with you
  • Why some people disagree with everything and what you can do about it
  • How to get people to listen to your ideas
  • Manage your boss: How to help your supervisor make your job easier


Speaker Biography

Garrison Wynn helps people learn how to make the jump from being great at what they do to understanding and developing the qualities it takes to be chosen for the job. He gets them to understand why their products, services, or leadership styles—or those of their competitors—are selected.



Doron Reuveni

Top 10 Tech Trends and How They Are Altering the Testing Landscape: What These New Technologies Mean for Software Testing Professionals and Tech Execs

Doron Reuveni - CEO & Co-Founder, uTest

Wednesday, March 23, 12:45pm - 2:00pm

New and emerging technologies such as mobile apps, 4G, cloud computing, HTML5 and NoSQL are making big headlines and impacting software engineering and testing organizations in various industries.

With so much critical data flowing to smart phones and tablets, there is immense pressure to ensure that apps –those that a company produces for its customers and supports for employees, vendors or partners – are reliable, scalable, private and secure. And this evolution of technologies and user behavior dramatically impacts those who are responsible for developing and testing applications.

The ways web and mobile apps are designed, developed and delivered are changing dramatically, and therefore the ways these apps are being tested are being taxed and stretched to the breaking point. Using real-world examples, Doron Reuveni identifies the top ten technology trends that have transformed the software industry and outlines what they mean for the QA and testing community.


Featured Speaker Article:

Read Now: The Most Disruptive Tech Trends Altering the Testing Landscape

Speaker Biography

Doron Reuveni co-founded uTest in February, 2007. Since its inception, uTest has provided functional, usability and load testing services through a community that includes more than 30,000 professional testers from 165 countries around the globe. He is a published author and expert in testing methodologies for web, desktop, and mobile applications. 



Joel Zeff

Making The Right Choice: Leading Successful Teams During Turbulent Times

Joel Zeff - Author, International Speaker & Consultant,

Wednesday, March 23, 2:15pm - 3:15pm

It’s difficult to have fun and stay passionate at work during stressful times. Your employees build stress after each change in the workplace.  Although business today means surviving and thriving during a merger, layoff or the all encompassing restructuring it is possible to be successful. How do managers continue to motivate and energize employees during difficult times? Managers must help employees stay in the game; work in the moment; and take ownership of their happiness.

Joel Zeff leads the audience through a series of exercises that demonstrates how easy it is to continue working creatively, effectively and productively while dealing with change. This interactive and hilarious presentation will teach managers the importance of creating opportunity and giving positive support to their employees. Just as important, managers must allow employees to create ownership. Ownership and responsibility will allow the employee to care. And once the employee starts to care, the next step is passion.



Speaker Biography

Joel Zeff’s spontaneous humor and vital messages have thrilled audiences for years. As a national speaker and humorist, Joel captivates audiences with a unique blend of hilarious improvisational comedy and essential ideas on work and life. Corporations and organizations nationwide seek him out to motivate and energize their employees.



Rex Pemberton

Rising to the Challenge

Rex Pemberton - Explorer & Adventurer,

Thursday, March 24, 8:30am - 9:45am

Rising to the Challenge is the inspiring story of Rex Pemberton’s Mt. Everest climb at the age of 21. Mixing storytelling with dramatic video, he takes the audience on a captivating journey. 

Before he could even step foot on Everest, Mr. Pemberton had to overcome numerous relationship challenges as he sought to find a team he could trust in such a demanding environment. He then faced the mental and physical challenges of training and preparing for something bigger than anything he had attempted before. Not only did he overcome these challenges, he leveraged his success on Everest to become the third youngest person in the world to climb the Seven Summits—the highest summit on each continent.

Attend and become inspired to succeed through the software testing and quality challenges regardless of the obstacles as you learn about self leadership, creation of powerful support teams, achievement of compelling goals and the ability to deal with constant change.



Speaker Biography

Rex Pemberton is not only an athlete he is also a keynote speaker and facilitator. He has delivered over 350 corporate presentations to over 50,000 people across 7 continents. Mr. Pemberton effectively combines his knowledge of the mountains with his experience in management and sponsorship to deliver inspirational presentations.


Program Guide